For years, we have been aware of the power of using corporate gifts to boost brand visibility. Not only is a gift something that the recipient can make use of, but it also provides them with something memorable. Every time they use or see that product, they will be reminded of your business and how much of a help you were to them.
You can hand out corporate gifts in so many ways, too, from trade shows to giveaway competitions, extra gifts for clients who made a purchase, and even to your partners and suppliers. There is no limit to how you can use branded merchandise as corporate gifts!
However, the challenge you might face is simple: working out what kind of corporate gifts make the most sense. You need to find products which are A) useful, B) impactful and C) related to your niche.
The Best Types Of Corporate Gifts
That can be tough to get right, but to get your mind racing and ideas flowing, here are some of the most popular corporate gifts that you could start providing as gifts to people in future:
Stationary
Probably the best place to start is the humble stationery, such as pens. A pen is a great promotional gift because it remains useful and also makes it easy to get your brand name, logo, and contact details onto the pen. Every time someone has to write a note or lends someone their pen, your brand name gets seen, and thus, your brand visibility grows. Stationery could even move into other fields, such as erasers, pencil cases, and letter openers; all are items people use but might not buy regularly.
Clothing
T-shirts, jumpers, and hoodies all make great corporate gifts that you could hand out. Create a design that draws the attention of others, and you should find that your clothing gets people talking. Come up with clothing that is a bit more than just your company name and logo, and you can find that this gift brings many returns. As the recipient wears the attire again and again, each new day brings the chance of new impressions and might encourage someone to Google your business name.
Bags
You could go down the route of printed tote bags and ‘bag for life’ style bags, as well. This means any time someone is out shopping and has to bag something they buy, people see your brand. Think about the brand-building potential of having people walking around with your logo and contact details on their shopping bags. These bags remain useful and, with the right supplier, durable for the long term, meaning many repeated uses now and in the future – which means more exposure for your brand!
Notepads
Another useful choice would be a notepad; everyone loves to jot down ideas, from their shopping list to a brainwave about their profession. Hand out a thick notepad and include some kind of branding design on the front and back. Now, anytime the recipient takes a note in public, your brand gets seen by anyone watching them write. The recipient, too, gets a reminder of your business with each use. For extra success, use eco-friendly materials and include slogans, facts, or inspirational quotes.
Mug Coasters
Everyone uses a mug at home or in the workplace, right? Pretty much everyone enjoys a warm drink of some kind. Mug coasters make it easier for your business name to be seen and heard in offices and workplaces up and down the country. Pick a stylish design, and you can get more eyes on your company logo; creative coasters could draw a glance from someone who becomes a customer!
Drinkware
Speaking of mugs, you could go down the route of having drinkware such as mugs, cups, and glasses designed. You could hand these out to staff and to customers or even adjacent businesses such as cafes. Get an interesting design on the drinkware, and you are certain to draw admiring glances from other people as the glassware is used by the recipient. Branded water bottles, too, are a great choice. Glasses, mugs, or bottles all make useful, worthwhile parts of your corporate gift-giving strategy.
Stress Relief
Stress toys are a great investment that give people something they can use to ease their mental burden a touch. You can have stress toys made from just about any shape or style you want; work with a designer to come up with something that feels topical for your business and industry for the best results. Every time someone has to let off some steam, they’ll remember your business!
Keyrings
Keyrings make a simple but effective corporate gift that makes a lot of sense. Everyone has keys, and we all need ways to differentiate our keys from someone else’s. Keyrings are useful and are regularly seen, meaning your logo is regularly spotted by the recipient and anyone else who sees their keys. Add in useful extra features like bottle openers, lens cleaners, and lights for improved usability. Creative keyrings and similar all draw attention from others and make it easier to build awareness.
USB Flash Drives
Finally, you should consider including some USB flash drives. These make sense for giving out to people when you onboard them into your service or even as a more high-end equivalent to an instruction manual. You can have all the information needed to use your product/service on the USB, or you can hand out the USBs blank. Either way, it is another way to get people interested. You can even get novelty and uniquely shaped USB flash drive designs that are relevant to your industry.
With the above, you should now have a much better idea about the kind of high-quality corporate gifts you could start producing. These all make wise investments that get your business name out there and encourage people to remember your business, share your name with others, and provide indirect brand advertising as they go about their daily lives!
